1

To Innovate or Imitate? Entry Strategy and the Role of Market Research

Ofek, Elie, Turut, Ozge
Journal:
Journal of Marketing Research
Year:
2008
Language:
english
File:
PDF, 490 KB
english, 2008
3

Differentiate or Imitate? The Role of Context-Dependent Preferences

Narasimhan, Chakravarthi, Turut, Özge
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 255 KB
english, 2013
4

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty

Ofek, Elie, Turut, Özge
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 297 KB
english, 2013
5

To Innovate or Imitate? Entry Strategy and the Role of Market Research

Elie Ofek and Ozge Turut
Journal:
Journal of Marketing Research
Year:
2008
Language:
english
File:
PDF, 2.89 MB
english, 2008
6

Innovation Strategy and Entry Deterrence

Ozge Turut, Elie Ofek
Journal:
Journal of Economics & Management Strategy
Year:
2012
Language:
english
File:
PDF, 883 KB
english, 2012
7

Context-Dependent Preferences and Innovation Strategy

Chen, Yuxin, Turut, Özge
Journal:
Management Science
Year:
2013
Language:
english
File:
PDF, 439 KB
english, 2013
8

Anticipated Regret and Product Innovation

Jiang, Baojun, Narasimhan, Chakravarthi, Turut, Özge
Journal:
Management Science
Year:
2016
Language:
english
File:
PDF, 1.17 MB
english, 2016
11

New Product Preannouncement: Phantom Products and the Osborne Effect

Rao, Ram, Turut, Ozge
Journal:
Management Science
Year:
2019
Language:
english
File:
PDF, 1003 KB
english, 2019
12

Entry deterrence/accommodation with imperfect strategic thinking capability

Chen, Yuxin, Turut, Ozge
Journal:
Quantitative Marketing and Economics
Year:
2017
Language:
english
File:
PDF, 699 KB
english, 2017
13

Anticipated Regret and Product Innovation

Jiang, Baojun, Narasimhan, Chakravarthi, Turut, Ozge
Journal:
SSRN Electronic Journal
Year:
2015
Language:
english
File:
PDF, 308 KB
english, 2015